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Wide David Devant poster showing the magician conducting a large audience
Reproduction displayed at Poe’s Magic Theatre Tap to open full image

circa 1914–1918

David Devant

All Done by Kindness

Devant faces an audience that appears to have been arranged like an orchestra. Magicians do enjoy being in control of things.

Watch the poster story

Narrated by Dominic · Poe’s Magic Theatre at the Lord Baltimore Hotel

Watch on YouTube · Timestamps and references

01

The artwork

This unusually wide design places David Devant with his back to us, arms raised before a packed audience. The viewpoint turns the spectator into a silent assistant standing just behind him. Across the lower half, his name is built from large green capitals with warm gold shadows.

The image sells personality rather than apparatus. There are no demons, pyramids, or exploding cabinets. Devant’s gesture, the sea of faces, and the wry phrase ‘All Done by Kindness’ promise a more conversational kind of command.

02

The performer

David Devant was a leading British magician and the first president of The Magic Circle. Closely associated with Egyptian Hall and later St. George’s Hall in London, he helped shape modern stage magic through character, presentation, and carefully constructed illusion.

His famous maxim, ‘All done by kindness,’ captured an approach based less on challenging the audience than inviting it into the performance. The poster makes that philosophy visible, although his outstretched arms still suggest that kindness may arrive with firm stage directions.

“All Done by Kindness”
Read the narration transcript

Welcome to the Magic Poster Tour at Poe’s Magic Theatre, inside the historic Lord Baltimore Hotel.

This stop features David Devant, a circa 1914–1918 piece billed as “All Done by Kindness.”

This unusually wide design places David Devant with his back to us, arms raised before a packed audience. The viewpoint turns the spectator into a silent assistant standing just behind him. Across the lower half, his name is built from large green capitals with warm gold shadows.

The image sells personality rather than apparatus. There are no demons, pyramids, or exploding cabinets. Devant’s gesture, the sea of faces, and the wry phrase ‘All Done by Kindness’ promise a more conversational kind of command.

David Devant was a leading British magician and the first president of The Magic Circle. Closely associated with Egyptian Hall and later St. George’s Hall in London, he helped shape modern stage magic through character, presentation, and carefully constructed illusion.

His famous maxim, ‘All done by kindness,’ captured an approach based less on challenging the audience than inviting it into the performance. The poster makes that philosophy visible, although his outstretched arms still suggest that kindness may arrive with firm stage directions.

Poster credits and references

printer
Unknown
illustrator
John Hassall; signature visible, attribution corroborated by Granger
designer
Unknown as a separate overall-layout credit
date
First World War,1914–1918 (The Magic Circle)